OUYA Released Soon


OUYA is a new gaming device that is coming to market in June of this year.  This open source game console asked for funding in July through Kickstarter to get the funding to “disrupt an established industry” that is the television gaming market.  OUYA’s goal was to raise $950,000 to have the funds to make the product and perfect it, but OUYA did not receive just $950,000.  The backing for OUYA was so large, that they raised $8,596,474.  To view their Kickstarter video, check out their page here: http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console


CEO of OUYA, Julie Uhrman, announced that the first batch of OUYA consoles are being shipped out to their first backers today and will be shipping to retailers June 4.  Currently, the device still has a little lag and bugs, but Julie doesn’t seem to be concerned.  She says early backers will get it today and will see the evolution of the UI as to where it will be June 4.


There are different talks about how gamer designers will monetize their games.  There are thoughts of giving games for free but offering a digital “tip jar” where gamers can donate money to the developer.  However, major video game companies are reacting to the new landscape of creating inexpensive games.  For example, Wii U showed their own games and how developers can use HTML4 and Javascript to create games.


Despite its competitors, OUYA has the ability to become very successful.  The success of OUYA is in the hands of developers to create content for all gamers.  Even though the console isn’t even launched yet, Julie and her co-workers are not able to keep up with the amount of games already coming in.




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